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Meet Super Dry Shampoo, Our New Heavy Oil Flow Fighter
Heavy oil flow and flat hair cramping your style? Then get a load of our newest product—OUAI Super Dry Shampoo. We created this super absorbent dry shampoo to help quickly soak up oil from dirty, oily...
View ArticleHow to Use OUAI Super Dry Shampoo for Model Off-Duty Hair
Now introducing: *SUPER* Dry Shampoo, our most oil absorbing formula yet. If you’re on that time of the week again, follow Lyss Ryann's hair and makeup routine to look like you just walked out of the...
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We’re Helping End Period Stigma with Global Non-profit Period.org
To celebrate the launch of OUAI Super Dry Shampoo—our most oil-absorbing formula yet—we’ve partnered with Period.org, donating $20,000 to their Menstrual Movement. A global non-profit founded in 2014...
View Article10 Totally Doable Hairstyles From New York Fashion Week
Hot girl summer has officially ended and spooky witch autumn is about to commence but all we can dream about is spring 2020, thanks to New York Fashion Week. There, the runway churned out a string of...
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The Difference Between Super Dry Shampoo and Dry Shampoo Foam
OUAI Super Dry Shampoo is the new girl in town and trust us when we say—you'll want her to sit with your beauty squad. Our most oil-absorbing formula yet, Super Dry Shampoo features a blast as...
View ArticleHow-To: Textured Flat Iron Waves with Super Dry Shampoo
Another morning made possible by: OUAI Super Dry Shampoo. Celebrity hairstylist, @amandaleehair, is walking us through her morning routine, including how to create flat iron waves full of volume and...
View ArticleThe OUAI Team Reads Your Negative Reviews
Sometimes a product is a hit, and sometimes… it’s not. We’re not perfect and we aren’t afraid to shy away from the truth—especially when that truth is on the internet for everyone to read. Our team...
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Kelly Helfman on Leading The Largest Women's Fashion Trade Show
Twice a year, some 600 women’s apparel and accessories brands congregate at a business-to-business (B2B) fashion trade show in Las Vegas called WWDMAGIC. The painstaking attention to detail and...
View ArticleHow Jen Atkin Styles Her Hair in 4 Minutes with Super Dry Shampoo
Jen Atkin boasts more passport stamps than all the travel influencers combined which means she's a certified day-two hair pro. Lucky for you, she made a tutorial showing the power of OUAI Super Dry...
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A Lesson in Overnight Natural Beach Waves with Genessis Meza
It's no surprise that straight hair girls require a little extra somethin' when it comes to securing the bag that is beach waves. And while popular culture has them thinking a flat iron is the way to...
View ArticleJen Atkin's Tips for Making Every Hair Type Look Better on Camera
When she's not formulating products to make your good hair days happen fast and last, our founder Jen Atkin is primping the locks of A-listers who are used to striking a pose. Hence, she's well-versed...
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What's in Our Bag: Pink Travel Case Edition
The best part about our newly re-released Pink Travel Case? Filling it up. The bag folds out to make it easy to find, store, and show off your products on the go. Perfect for traveling with full-sized...
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3 Mistakes Girls with Thin Hair Need to Stop Making
Girls with thin hair think that hot, sweaty days are the worst of their limp hair troubles, but the truth is, they’re making major mistakes in their daily hair routines everyday. To understand what...
View Article13 Chic and Easy Holiday Hairstyles for Short Hair
'Tis the season to wear your best hair. But if you're sporting a short haircut, attempting holiday updos or waves can lead to frustration, and next thing you know, you're in a bath tub zoning out with...
View ArticleHow-To: Create the Most Wanted 'Dos From NYFW
New York Fashion Week officially kicked off this week, filling our feeds with a catwalk’s worth of hair inspo, much of which we can actually pull off IRL. From super-sleek multi-colored ponytails to...
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How Often Should You Really Shampoo Your Hair?
You’d be surprised at how often we get asked, "How often should I shampoo my hair?" In light of our newly launched FINE, MEDIUM, and THICK Shampoos and Conditioners, we thought we'd clear things up....
View ArticleThis 23-Year Old Swimwear Designer Will Inspire Your Next Career Move
Take a page from Chloe Madison’s (sketch) book. She built her swimwear company, Rheya Swim, from the ground up when she was only 21 years old because she was passionate about introducing a completely...
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WFH Tips from the OUAI Team
If you've taken more Zoom calls than walks outside, can't stop snacking, and work at unusual hours throughout the day then you're officially working from home. To help ease you into this new OUAI of...
View ArticleJen Atkin's Social Distancing Hair Tips
The living room is your new office, you've burned your jeans in the name of yoga pants, and summer is potentially canceled–it's officially quarantine season. That also means your hair is probably...
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3 Reasons to Do a Weekly Scalp Detox
In case you missed it, we recently launched our new Detox Shampoo, a concentrated shampoo that uses apple cider vinegar to deeply cleanse away dirt, oil, impurities, and buildup from styling products....
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